Tom Ford had earmarked his entry into the fashion world when he revived the once struggling Gucci brand and brought it back onto its feet in the 1990s. When he launched his own brand the “Tom Ford” range in 2005 it was no surprise that the brand quickly became a popular hit with the high-end fashion industry.
Evoking drama throughout its designs, the Tom Ford brand maintains an even compromise between classical fashion and being fashion-forward. Designed as an individual item to stand out from the rest of the outfit, the sunglasses are not just meant to be another accessory worn to dress up or down an outfit, they are aimed to be a standout piece in their own right.
A chic high-end approach is evident through the basic black and brown designs, however brighter and bolder colours are also available for people looking to add a little spice to their outfits. Large over-sized frames are also a feature of some Tom Ford designs, catering for a retro Hollywood glamour and making them a popular hit with celebrities and fashionistas alike.
Tom Ford likens his sunglasses to people and therefore the names tend to follow suit. Jennifer, Miranda and Lilliana all make an appearance in the female range, while Peter, Charles and Claude all feature throughout the men’s range. The designs are based around Ford’s interpretation of how a certain name should look and the glasses are styled accordingly. The female range has a very feminine approach with soft colours and animal prints as a feature.
Nicky Hilton, Angelina Jolie and Gwen Stefani have all been seen sporting the Tom Ford sunglasses range. The 2008-2009 season saw an introduction of even more famous faces with international male model Jon Kortajarena facing the brand for the upcoming seasons. The 2008 season also saw Ford turn to his had as art director and photographer when he took up both positions on his advertising campaign with the aim of making his campaign basic – focussing solely on the accessories in the Tom Ford range.
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